Pharmaceutical
E-Detailing
Pharmaceutical companies are realizing they
can reach doctors more effectively over the Internet, instead
of sending pharmaceutical sales representatives to doctors
offices to promote drugs.
The Internet is rapidly transforming Medical
Detailing to E-Detailing!
DoctorNet has the largest, highest quality
medical industry email address database in the world, a perfect
tool for E-Detailing. Here are examples of how our clients
use DoctorNet for E-Detailing:
- Deliver video to doctors using the Video
Email Service
- Invite doctors to attend CME courses on
the efficacy of new drugs
- Broadcast surveys to doctors to collect
marketing and clinical information
- Invite doctors to preview a new E-Detailing
web site
- Promote a web site that provides drug samples
- Point doctors to a web site that provides
drug information
- Announce new drugs or new research results
- Offer seminars or promote medical conventions
With DoctorNet E-Detailing services, you can
reach thousands of doctors instantly. Best of all, you can
also get instant feedback using DoctorNet's Hit
Counter and Email Lead Archiving Services. You can also
identify doctors uniquely through embedded
identifier codes.
If you have names of doctors but lack email
addresses, you may be interested in our DoctorMatch
Service.
Don't take our word for it, look at our growing
list of clients.
To learn more about E-Detailing, please read
the following articles by our E-Detailing expert, Robert Cykiert,
MD, President of DoctorNet:
· E-Detailing,
the Missing Link
· A
Doctor's Perspective on Detailing
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