Count Hits and Archive
Leads from Email Broadcasts
When you send a broadcast email message to
doctors or medical industry companies, you will likely want
to assess the response. The most obvious measure of success
is how many inquiries and sales are generated through doctors
replying to your broadcast by email, phone calls or FAXes.
Another measure of success is hits to your web site directly
from the email message DoctorNet broadcast for you. These
hits represent potential customers who are clearly interested
in your offer since they clicked on your web site through
the email message broadcast by DoctorNet.
When you order Hit-Counter and Email-Lead-Archiving
Service, you get a personalized web site that lets you monitor
(in real time) how many hits to your web site were generated
by the email broadcast. The Hit-Counter service is useful
to tune your message or to compare responses as you vary
your message content. You may be surprised that some messages
get a better reaction than others, and the Hit-Counter will
tell you what the hot buttons are so you can improve your
marketing and sales. There is nothing comparable to the
Hit-Counter Web Site for evaluating your marketing message.
You can also order the Email Lead Archiving
service (ELA). With ELA, DoctorNet will archive email addresses
for the visitors to your web from the email broadcast.
When you broadcast email messages to doctors
or medical industry companies, you will likely want to archive
email addresses of those recipients who clicked on your
web site through the email message. These email addresses
are your best leads, and you may want to send a follow-up
email to them perhaps making a special offer, since they
showed interest in your email message. For example, you
may want to send a follow-up email message that says:
This has proven to be a very popular service
with our clients since it enables a focused follow-up message
to those leads who have demonstrated the most interest in
your first message.
For privacy reasons, DoctorNet does not release the email
addresses of these leads to you. However, we archive them
for you and you can use them for your follow-up broadcasts